Tapo by TP‑Link is a consumer smart‑home brand offering affordable Wi‑Fi cameras, smart plugs, bulbs, locks, and robot vacuums managed through the Tapo app. Tapo focuses on easy setup, cloud and local storage options, AI‑driven detection (person/baby‑cry alerts), and integrations with Alexa and Google Assistant, targeting homeowners and renters seeking simple, budget‑friendly automation. The platform emphasizes privacy and security testing and reports millions of users worldwide, with a growing lineup of indoor/outdoor cameras and smart‑home accessories.